EFU Life becomes the first IBM Robotic Process Automation (RPA) enabled insurance company in Pakistan


EFU Life Assurance Ltd. has been providing protection and saving products for more than 25 years and is a pioneer in the insurance industry for adopting the latest technologies and offering better customer services with the help of digital automation. EFU Life launched “Pakistan’s First IBM RPA insurance implementation” in a Go Live Ceremony held at EFU Life House in Karachi.

The implementation of RPA is a revolutionary stride in digitization of internal processes, thus increasing operational efficiency many times over resulting in far superior and enriching customer experience.
Speaking at the occasion Mr. Zain Ibrahim, Chief Operations Officer and Executive Director EFU Life said, “Pakistan’s Insurance industry is one of the fastest growing; this naturally demands insurance institutions to adapt to innovative technology solutions that can deal with frequently changing process related requirements from the business as well as provide optimization of process data to support the decision-making process. Our alliance with Skill Orbit and IBM to Implement the IBM RPA is a reflection of our mission to build increased trust and confidence in our customer’s expectations, in services and delivery of life insurance products.”

Mr. Ashfaque Ahmed, Head of Technology EFU Life added by saying, “Given the scale of EFU Life operations, RPA provides the muscle for seamless business processing, greater efficiencies and minimizes the chances of human error.”

IBM Cloud & Cognitive Software Country Manager – Pakistan & Afghanistan Mr. Muhammad Mairaj Yousuf said, “I congratulate EFU Life and Skill Orbit to work hand in hand for the 1st ever launch of IBM RPA in Pakistan within a record time. IBM is committed to extend support to our partners and customers for bringing latest technology into Pakistan that can empower the growth of local economy.”

 

EFU Life & Hamara Paisa partner to promote financial inclusion


EFU Life Assurance Ltd and Hamara Paisa have entered into a partnership to promote financial inclusion. The Agreement was signed by Mr. Taher G. Sachak, MD & CEO EFU Life and Fateh Ahmad, CEO & Founder Hamara Paisa, at a ceremony held in Karachi where other senior executives of EFU Life and Hamara Paisa were also present.

EFU Life is a leading life insurer offering financial planning solutions for all segments of the society having a keen focus on financial inclusion for the masses. Hamara Paisa is a platform for creating awareness on all types of financial products, including insurance.

Mr. Taher G. Sachak, MD & CEO EFU Life said “Lack of awareness on financial products, including insurance, is one of the main reasons for the low penetration of such services in Pakistan. Through our partnership with Hamara Paisa, we aim to bridge this gap and look forward to the future”. Mr Mohammed Ali Ahmed, Chief Strategy Officer EFU Life added “EFU Life has a clear vision and strategy for promoting financial inclusion. We are utilizing various platforms and digital ecosystem in our country to reach out to masses with the message of financial protection and insurance, thus improving financial literacy and offering simple, affordable products aimed at creating a visible social impact. Our partnership with Hamara Paisa will play a vital role in this journey”.

Mr. Fateh Ahmad, CEO Hamara Paisa shared his thoughts “We are proud to be given the opportunity to work with EFU Life. They are well known as being forerunners in the industry with their approach towards insurance for the masses, offering good value products and use of technology as an enabler. As we share a common goal of helping people achieve financial stability, I look forward to a long-lasting collaboration’.

 

Star Performer – March 2019

Name
Designation
Imad Ali Qureshi
Executive Business Development Manager
ME AND EFU LIFE:

I had completed my Graduation in commerce from University of Karachi in 2006. After my graduation I had pursued my Diploma in Business Administration to enhance my Business management skills. In 2006, I started working for a security company as a stock trader because of which my interest developed towards financial markets and I got a chance to work for ABN AMRO BANK in consumer sales which gave me an opportunity to learn the art of selling. While working in ABN AMRO a department was introduced, and was named as wealth management department in which Life insurance was introduced in the banking sector. This initiative turned my career path towards Life Insurance Industry. In July 2008 I started working as a Sales Consultant in the leadership of Mr. Nasir Rasheed Bhatti. Working for life insurance industry turned my life and finally I got a career path in which I can fulfil my dreams to become financially stable. After working hard for many years I finally got my first promotion as a Senior Sales Consultant in the year 2013 and after exactly a year I got promoted as Business Development Manager with a step into Falcon Club and now ALHAMDULILLAH I am working as an Executive Business Development Manager in Karachi Royal Branch and looking forward to steer my may into the Diamond Club.

MY HOBBIES AND INTERESTS

Exploring new destinations and travelling the world.

MY MOTIVATION

Every single day is a new target for me and giving my family a better Life is my motivation which keeps me moving forward. I would also thank my wife for being my motivation throughout.

MY MESSAGE:

Never give up on your dreams. Stay focused, have faith In ALLAH and believe in yourself.

Regards,
Imad Ali Qureshi
EBDM
Karachi Royal Branch

Star Performer – February 2019

Name
Designation
Zeeshan Asghar Shan
Senior Sales Consultant
ME AND EFU LIFE:

I started my career as a Banker OG-III National Bank of Pakistan in 2002 and Served there more than 10 years. I wanted to join an organization that offered a conducive environment and a rewarding career. I joined the EFU Life Assurance in September 2013 with the motivation and inspiration from Sir Shahid Mehmood Awan, SBM, who possesses a fine personality and great motivation skills. It was a result of his motivation that I chose EFU Life Assurance to excel in my life and achieve my goals. From day one, he believed that one day I will be a top consultant of EFU Life, hence under his guidance and leadership and with the grace of Almighty Allah I finally achieved this milestone. I pray that the dedicated sales force of this prestigious organization remains successful and achieves whatever they desire in life. I would also encourage the readers who look forward to joining this company to become a part of this trusted organization and have their share in the company’s prosperity.

MY HOBBIES AND INTERESTS

Traveling, Networking and meeting people.

MY MOTIVATION

Being able to fulfill what I think of and desire for myself and my family. Every new day keeps me motivated and drives me towards achieving my goals.

MY MESSAGE:

You can never achieve what you desire without hard work and dedication. You have to temporarily escape your comfort zones. So, think big, work hard and let the success follow.

Regards,
Zeeshan Asghar Shan
Senior Sales Consultant
Rawalpindi Branch

Star Performer – January 2019

Name
Designation
Sham Kumar Nagdev
Sales Consultant
ME AND EFU LIFE:

My Name is Sham Kumar and I am a proud part of EFU Life. I had completed my graduation in 2003 and then started running my own medical store. Despite a stable occupation, I was not very pleased and satisfied and was motivated by my childhood friend Mr. Kantesh Kumar to join EFU Life. Initially, the distance to success seemed quite far but the supportive culture promoted within EFU Life helped me shorten the distance very soon. I consider myself lucky to have a supervisor like Mr. Jagdeesh Kumar who had managed my progress at every step.

In the first year of my joining I Achieved BDM and later EBDM and also attended the annual conference in Bangkok.

MY HOBBIES AND INTERESTS

I am a very People’s person who is always on the quest to make new friends who share similar interests and hobbies.
Hence, I have too many friends from diverse professions and it is exciting to see them place trust in you ever and befriend you once you prove to be a reliable and dependable relationship manager. With this interaction and so much dealing, I feel that life insurance is a must for people in all professions.

Today I am proud of being financial Consultant of my clients.
Other than this, I am fond of watching motivational movies, updating myself on current affairs and devoting myself to community service

MY MOTIVATION

I am marveled by the leadership qualities of Taher.G.sachak Sb, Mustafa Hussain Sb & Shahjahan Sb.

MY MESSAGE:

Although we all have Joined EFU Life incidentally but luckily, we have all landed at the right place. Here one can earn the best income, learn from the best culture, boost oneself from the best motivations from the managers who stand by you in the mission to help you succeed.

Regards,
Sham Kumar Nagdev
Sales Consultant
Karachi Galaxy

EFU LIFE wins CSR Award 2019


EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘CSR Award 2019’ in the category of ‘Social Impact’ at the 8th Corporate Social Responsibility Awards, organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Aman Hussain, Head of Marketing, EFU Life Assurance Ltd., received the award on behalf of the Company. The awards recognizes Company’s efforts towards social development and sustainability initiatives in the country.

EFU Life has been in the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a better and prosperous Pakistan.

EFU Life launches Pakistan’s First Insurance Chatbot on Facebook


In today’s Digital age, the internet users are highly connected. As more devices and apps deliver instant gratification, the more it sets new standards for customer expectations. With a few taps and swipes of their mobile device, customers can have what they want, when they want it.

EFU Life, the leading life insurance company in Pakistan has been a pioneer in ground breaking technology, and with the customers at the heart of everything that it does, becomes the first life insurance company in Pakistan to launch a chatbot, ‘EFU LifeBot’, on the Facebook platform.

‘EFU LifeBot’ is a virtual assistant fueled by machine learning to help provide automated responses and create better service experience for its clients. It allows for customers to access their policy details, view and pay their policy premium online through debit or credit card. Additionally, it provides a host of services for both customers, and non-customers, such as getting to know about the latest products and services, branch contact information, to connecting to the financial advisor for a customized insurance plan.

Speaking on the occasion Mr. Zain Ibrahim, Chief Operations Officer, EFU Life said, “As a customer-centric company, our primary focus has always been to deliver faster, convenient and seamless service so that our clients can enjoy a pleasant experience when dealing with us. Digitalization tools especially machine learning enabled chatbots offer tremendous convenience and superior customer experience when compared to traditional methods like calls, physical visits, emails. Dynamic, interactive, secure, hassle-free and available 24/7, EFU LifeBot will be ready to serve all our customers, and non-customers too!

Looking ahead, our focus will be to continue to progress on the digitization path using cutting-edge technologies in all our business processes to further improve our customer experience.”