Islamabad, Telenor Pakistan and EFU Life Assurance have entered into a strategic partnership to introduce innovative life and health insurance solutions to the Telenor Customer base. As the first initiative, both entities have designed unique GSM mobile bundles for Telenor users. Telenor subscribers can activate these bundles through My Telenor App, EasyPaisa, and other retail channels. This collaboration marks a significant milestone in enhancing customer protection and financial inclusion in Pakistan.

The partnership between Telenor Pakistan and EFU Life aims to address the evolving needs of customers by offering innovative and easily accessible insurance solutions. By integrating insurance coverage directly into Telenor Pakistan’s GSM mobile bundles, customers will now have access to enhanced protection, providing them with peace of mind and financial security.

Speaking about the collaboration, Ahsan Maykan, VP of Consumer Marketing and Digital Platform, Telenor Pakistan said, “We are committed to enriching the lives of our customers through innovation and digital solutions. Our partnership with EFU Life highlights our dedication to providing the best for our customers, ensuring they have access to comprehensive services that enhance their mobile experience and safeguard their interests.”

During the launch ceremony with Telenor Pakistan, Mohammed Ali Ahmed, CEO of EFU Life said, “We are excited about the strategic partnership, stating that it marks a pivotal moment for both organizations. Our primary focus is on delivering the best possible experience for Telenor subscribers. We are dedicated to tailoring our products to meet the specific needs of our customers, ensuring that they not only meet but exceed expectations. The comprehensive bundled insurance products represent just the beginning of our collaborative journey. Through this partnership, our objective is to heighten awareness about insurance by providing services that contribute significantly to boosting insurance penetration and fostering financial inclusion.”

The partnership between Telenor Pakistan and EFU Life holds the potential to create a positive impact on a broad audience by improving accessibility to insurance services and fostering financial inclusion. Both companies are committed to driving innovation and delivering value to their customers through strategic collaborations and technological advancements.

Karachi: EFU Life has partnered with inDrive, a prominent ride-hailing service provider, to introduce “In-Ride Insurance Coverage’’ for both their drivers and passengers. This collaboration aims to provide esteemed inDrive customers and dedicated drivers with an enhanced sense of security and reliability during their transportation journeys.

EFU Life offers comprehensive coverage for various unexpected situations, including accidental death, permanent total disability resulting from on-trip accidents, reimbursement for accidental medical expenses, funeral coverage, ambulance costs related to accidents, and a complementary mHealth facility. Moreover, the plan includes a daily payment benefit specifically designed for drivers. These comprehensive insurance benefits meaningful for both passengers and drivers.

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, commented, “I am delighted about our collaboration with inDrive, which signifies a substantial stride in fortifying benefits for gig economy workers and inDrive’s passengers. Over the years, EFU Life has consistently prioritized customer segmentation through various digital & inclusive insurance initiatives. Ride-hailing services are an important segment through which we can include a significant number of lives in the insurance net. Through this strategic partnership, our goal is to elevate benefits for both travelers and drivers, helping inDrive to provide value-added services to its internal and external customers and making insurance easy and convenient for the masses.”

While speaking at the signing ceremony, Roman Ermoshin, Director of Ride-Hailing (APAC), stated “The introduction of insurance for our users marks the next step in our service development in Pakistan, with a renewed focus on protections and convenience. Our partnership is set to deliver the highest service quality to our users and will further solidify the position of both companies in the Pakistani market.”.

This partnership between EFU Life and inDrive underscores the importance of collaboration in driving positive change as a testament to how two industry leaders can unite for innovation and societal betterment. The partnership not only aims to provide enhanced security for inDrive customers and drivers but also signifies a commitment to continuous collaboration for future success. Both organizations are enthusiastic about building on this, working together to achieve even greater milestones in the times ahead.