Karachi: EFU Life Assurance Ltd., leading private sector life insurance provider in Pakistan, has been honored ‘Best Life Insurance Company’ at the 17th Consumers Choice Award 2022-23. Mr. Mustafa Hussain Oonwala, Senior Executive Director Sales Force, EFU Life received the award on behalf of the Company from Mr. Kamran Tessori, Governor of Sindh.

This is the 14th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Corporate Excellence Award’ in the Life Insurance category at the 38th Corporate Excellence Awards 2023 by Management Association of Pakistan (MAP). The award was received by Mr. Mohammed Ali Ahmed, Managing Director & Chief Executive, EFU Life Assurance Ltd.

This is for the 14th time the Company has been recognized by Management Association of Pakistan (MAP) for demonstrating exemplary standards in management practices. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.

EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Best Environmental Practices’ at the 9th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education & environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

Lahore: EFU Life, a leading life insurance and family takaful provider has teamed up with Kashf Foundation , a pioneering microfinance institution, to launch the innovative “Khushal Mustakbil Plan.” This initiative aims to empower women while offering financial resilience through a unique insurance plan bundled with the microfinance offering.

Women hold pivotal roles in shaping both the micro and macro aspects of any society. Without the active participation of women in all spheres of the economy and the society, sustainable progress cannot be achieved. Recognizing the vital contribution of women’s inclusion, it is imperative products and financial services are designed keeping their needs in view with the sustained vision to enable women to manage financial decisions better and address unplanned contingencies. The Khushal Mustakbil Plan, jointly launched by both organizations, shares this common objective.

Insurance Commissioner at the Securities and Exchange Commission of Pakistan (SECP) Mr. Aamir Khan said “We applaud Kashf Foundation and EFU Life for their innovative collaboration in launching the Khushal Mustakbil Plan. This is a one-of-a-kind product in the industry that has been very thoughtfully designed by both organizations with a strong focus on addressing the needs of the target market and ensuring protection for this vulnerable segment against unforeseen life challenges. This product aligns with our mission of promoting financial inclusion and women empowerment in the country”.

Commenting on the partnership, Ms. Roshaneh Zafar, MD Kashf Foundation, stated” We are proud to announce the launch of revolutionary Khushal Mustakbil Plan, specifically tailored for women from low-income communities in Pakistan. Kashf Foundation has worked with over 5 million micro female entrepreneurs, whose resilience and resourcefulness is unmatched. The Khushal Mustakbil plan builds on women’s aspirations to build a better future for themselves and the next generation. The plan will allow women from low-income families to establish financial goals that are both achievable and impactful. Through this product, we strive to create a more inclusive and resilient financial landscape for women in Pakistan, enabling them to overcome barriers and achieve long-term financial stability.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with Kashf Foundation as we have co-created an innovative financial planning solution for the women of Pakistan. Over the years, EFU Life has, through its strategic focus on promoting Digital and inclusive Insurance, consistently fulfilled its promise to uplift underserved segments and created opportunities for the wider population by introducing inclusive and innovative financial solutions. Khushal Mustakbil Plan serves as a reaffirmation of our enduring commitment to nurturing ongoing excellence and reinforcing financial resilience amongst various population segments, with a particular emphasis on advancing financial independence among women in our nation.”

This partnership between Kashf Foundation and EFU Life underscores the importance of collaboration in driving positive change and empowering women in society. Together, both organizations are determined to make a lasting impact on the lives of women across Pakistan.