(Karachi): EFU Life, the leading Life Insurance Company in Pakistan, and Hefazat Technologies, a promising Insurtech have joined hands to increase the Digital Insurance penetration in Pakistan. To start with, Hefazat Tech will be able to distribute Income continuation plans to other businesses which will then reach out to its customers with this unique and value-added offering. Later both organizations plan to onboard more exciting products according to the needs and risk appetite of the customers.

EFU Life’s Income Continuation Plans are specifically designed to provide monthly income to the family members in case of an unfortunate event such as an accident, injury, permanent disability, or death of the policyholder, providing ease of life from the burden of financial crisis when the breadwinner is deceased or disabled. The beauty lies in the business model and the way this plan has been embedded in the customer journey.

The signing ceremony was held at EFU Life House, Head Office on 22nd Nov ’22 and was attended by Mr. Ali Rehman (Director – Hefazat Tech) and Ms. Nilofer Sohail (Head of Channel Strategy & Execution EFU Life) along with other representatives from both the organizations.

Ms. Nilofer Sohail speaking at the event, stated:

“It is encouraging to see Insurtechs such as Hefazat Technologies emerging in the Pakistani Market and trying to meet the purchase protection needs of the customers. EFU Life in the last few years has integrated with various ecosystems to provide insurance coverage to the masses. We are confident that our partnership with Hefazat Technologies is another important milestone leading toward this goal. Through our products, services, and experience in this domain, we plan to create an impact on the lives of our customers.

Mr. Ali Rehman further added:

“It takes vision and great leadership to be open to innovative ideas and concepts and this is exactly the openness and willingness that has been demonstrated by the leadership at EFU when they welcomed the opportunity to work with us. We look forward to working with the team at EFU to create industry defining products to bring to the market that will help reshape the way consumers look at Insurance based products.”

EFU Life Assurance Limited, the leading life insurance provider in the country is proud to join hands with Shahid Afridi Foundation (SAF) to uplift the underserved communities across Pakistan. The year-long partnership is working towards creating possibilities to provide access to clean water, empower youth through quality education, and respond to natural calamities through three initiatives of Shahid Afridi Foundation namely Water, Education, and Emergency Relief Response.

The partnership is getting strengthened further with the installation of two solar-powered community water tanks in Sindh and Punjab. These water tanks will directly benefit a community of more than 4000 people by providing them with access to water.

A ceremony was held at Thano Bullah Khan Kirthar – Distt. Jamshoro, Sindh to inaugurate the first of the two solar-powered community water tanks. It was attended by the Senior Management of EFU Life Assurance Ltd. and Shahid Afridi Foundation along with the local community leaders.

EFU Life as a Company has been actively working towards various social welfare projects for the betterment of communities.