Star Performer – September 2021

Posted on September 8, 2021 by efulife

Name

Imad Ali Qureshi

Designation

Senior Business Manager (SRBM)

Branch

Karachi Royal

ME AND EFU LIFE:

I’ve been working with the Pakistan’s largest life insurance company in the private sector, since July 2008. With EFU Life I have experienced a luxurious lifestyle. It provided me with an opportunity to tour all over the world by successfully achieving company’s given targets.

I graduated from University of Karachi with Diploma in Islamic banking and in Business Administration. After starting my career in Banking sales, I started doing my own business.

My success journey started in 2015 when I qualified for the very first time for Falcon club membership and since then there is no turning back. My experience working with EFU Life has been great and has changed my life.

MOTIVATIONS

To travel all over the world and explore different places.

MY HOBBIES

Travelling, reading books and international affairs.

MY MESSAGE

Success comes from within, wake up and work for your dreams and you will see those dreams come true.
Regards,
Imad Ali Qureshi
Senior Business Manager
Karachi Royal.

EFU Life Wins ‘Brand Of The Year Award 2020’

Posted on September 7, 2021 by efulife

EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘Brands of the Year Award 2020’ for the Best Life Insurance Company by The Brands Foundation. The Company has been awarded this title 9 times.

‘Brands of the Year Award’ is a distinctive and premier recognition for a brand recognized as a champion in its industry category based on current year market standing and consumer preference. It honors only that single brand in each category every year which dominantly led through all the levels of selection criteria.

EFU Life is pioneer of the unit linking concept in Pakistan and has always been at the forefront of groundbreaking innovations in products, technology and services with an Insurer Financial Strength rating of AA+ (Outlook: Stable) by VIS.

The Company is committed to building on to the brand and providing comprehensive accessible and affordable insurance plans to meet the diverse needs of individuals through different stages of their life.

EFU Life and HABIBMETRO to provide Takaful Protection to Roshan Digital Account holders

Posted on September 3, 2021 by efulife

HM-Takaful Protection

EFU Life and HABIBMETRO to provide Takaful Protection to Roshan Digital Accountholders

EFU Life Assurance Ltd and HABIBMETRO have joined hands to offer EFU Roshan Protection Plan for the Roshan Digital Accountholders of HABIBMETRO.

The agreement signing ceremony was attended by Mr. Ahmed Shah Duranni (Group Executive Retail Banking HABIBMETRO), Mr. Mohammed Ali Ahmed (Deputy Managing Director EFU Life), Ms. Sarah Irfan (Head of Wealth Management & Liabilities HABIBMETRO), Ms. Nilofer Sohail (Head of Channel Strategy & Execution EFU Life) along with other representatives from both the organizations.

Roshan Digital Account is a complete and innovative digital banking solution that integrates the Pakistani diaspora with Pakistan’s banking and payment system – from opening a bank account online to offering various innovative services to the Non Resident Pakistanis (NRPs) for themselves and their families.

Prime Minister Imran Khan has, on various occasions, termed overseas Pakistanis as the ‘most patriotic’ and has highlighted the commendable contribution made by the NRPs towards the financial inclusion and the economic advancement of the country. “EFU Roshan Protection Plan” is a complete takaful protection plan which has been designed keeping in mind the broader vision of the Government of Pakistan and State Bank of Pakistan. This is an entirely digital plan which does not require any paper documentation and gives peace of mind to the NRPs by providing them with innovative offerings such as Income protection, Health protection for their families, and preventive health measures for both the NRPs and their families in Pakistan.

Speaking at the occasion, Mr. Mohammed Ali Ahmed said, “The RDA platform provides various facilities to NRPs and we identified insurance as one of the needs that could be addressed via this initiative. Since RDA was launched, we have been engaged with various stakeholders, including international organizations, who will be providing their services to make this offering unique and need based for NRPs”.

Mr. Ahmed Shah Duranni concluded, “This proposition will further strengthen our HABIBMETRO Roshan Digital Account offering for Overseas Pakistanis and those Pakistanis with declared assets abroad, who are looking for a comprehensive digital banking solution that enables them to conduct banking services and avail insurance solutions from anywhere in the world.”

Star Performer – August 2021

Posted on August 26, 2021 by efulife

Name

Imad Ali Qureshi

Designation

Senior Business Manager (SRBM)

Branch

Karachi Royal

ME AND EFU LIFE:

I graduated from University of Karachi with Diploma in Islamic banking and in Business Administration. After starting my career in Banking sales, I started doing my own business.

MOTIVATIONS

To travel all over the world and explore different places.

MY HOBBIES

Travelling, reading books and international affairs.

MY MESSAGE

Success comes from within, wake up and work for your dreams and you will see those dreams come true.
Regards,
Imad Ali Qureshi
Senior Business Manager
Karachi Royal.

EFU Life Wins 7th International Environment, Health & Safety Award

Posted on July 19, 2021 by efulife

EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Support for Health Care Organizations’ at the 7th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

EFU Life Hemayah Surplus Distribution 2020

Posted on July 16, 2021 by efulife

EFU Life is pleased to announce a distribution of 80% of its 2020 surplus from EFU Hemayah (Window Takaful Operations) amongst its Individual Family Takaful Participants for the year ended 31st December 2020. This is the Company’s 4th consecutive year of distribution. The surplus will be distributed in the form of extra units to all active participants, in proportion to their respective Takaful donations contributed towards the IFPTF (Individual Family Participants Takaful Fund) by each participant.

EFU Life has the distinction of being the first window Takaful operator in the country when we began our operations in February 2015 under a dedicated brand – Hemayah. We offer a range of takaful solutions focusing on Takaful protection, savings, education and retirement. EFU Life has proven to be a leader in providing financial solutions to the public. With a dedicated focus on promoting Takaful in Pakistan, EFU Life is on the path to becoming the premier Takaful provider in the country, while at the same time being a catalyst in the continued progress of the Takaful industry in Pakistan.

EFU Life Wins Silver at Effie Awards 2021 for its Digital web-series ‘Humrahi’

Posted on July 15, 2021 by efulife

EFU Life Assurance Limited, the leading life insurance provider in the country, has been awarded ‘Silver’ at the Virtual Effie Awards Ceremony 2021 in the category of ‘Branded Content’ for Humrahi, a digital web-series. This is the 5th recognition for ‘Humrahi’ after winning the ‘Gold Effie’ for Season 1 and international wins at Dragons of Asia for ‘Best Campaign in the Country’ and ‘Best Use of Media across all countries’ along with MAA Globes 2019 win for ‘Best Use of Media category’.

The branded content category recognizes brands for efforts to effectively reach its target audience through the creation of original branded content and how it relates back to the overall brand and business goals; how effective the brand was in media planning and distribution, and how the content was shared by the audience and the results achieved for the brand and business. The category is contested across all industries and is not limited to a specific marketing medium.

EFU Life launched ‘Humrahi’ on Digital, with a targeted approach to reach its audience to change the perception of life insurance amongst the millennials through an unconventional message of life planning, and with the key objective of positioning it as a smart choice for savings and future planning.

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts. Effie Pakistan is a not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide. The annual award is presented to recognize the most significant achievement in marketing communications: ideas that work.

EFU Life had partnered with Mullen Lowe & Rauf Pakistan for creative strategy and execution and Mediavest Pakistan for media planning and execution.

Star Performer – July 2021

Posted on July 15, 2021 by efulife

Name

Rina Ghanshamdas

Designation

Chief Business Manager (CBM)

Branch

Hyderabad Cantt

My name is Rina Ghanshamdas, I have done my Master’s in Information Technology from University of Sindh, Jamshoro. I like to explore nature and travel different places.

ME AND EFU LIFE:

Mostly, Sales Consultants join Life Insurance industry by chance and not by choice but this wasn’t the case with me as I have joined EFU Life by my own choice. I belong to Jamshoro City, I started my career with EFU Life in June, 2003 as a Sales Consultant at Hyderabad City Branch. I am grateful to my seniors who exposed me to this opportunity. I qualified for the 1st time as a BDM in 2006 and attended my 1st Annual Sales Conference in PC Bhurbhan. Currently, I am working as a Chief Business Manager.
My 1st MDRT qualification was in 2006 and I am a Lifetime Member of MDRT USA because of my outstanding performance and long-lasting contribution. I also achieved the Member of Communication Committee (MCC) in 2014-2015. I have also attended many MDRT conferences in USA, Canada, Malaysia, Thailand. I have also qualified for all overseas conventions given by EFU LIFE.
I am a Falcon Member since last six years.

MOTIVATIONS

Rewards and Recognitions are always the biggest motivation, but the vision & leadership of our higher management, Honorable Mr. Taher G. Sachak (CEO & MD), respected Mr. Mustafa Hussain (NSD) have further inspired me to keep moving forward with great enthusiasm and professionalism.

MY MESSAGE

Respect and trust your seniors. Believe in yourself, company and its products, maintain time punctuality and always try to meet maximum new people every day and provide them the best possible service. I would also advice to maintain good relationships with them for long term as it will help in your career progression and growth.
Regards,
Rina Ghanshamdas
Chief Business Manager
Hyderabad Cantt.

Star Performer – June 2021

Posted on June 21, 2021 by efulife

Name

Syed Muhammad Mustafa Iqbal

Designation

Senior Business Manager (SRBM)

Branch

Hyderabad Galaxy

ME AND EFU LIFE:

After successfully completing the course of Dars e Nizami, Alim & Mufti (الشھاةالعالمیہ فی العلوم العربیہ والاسلامیہ) & Master of Business Administration (MBA, Finance) I started my professional career with EFU Life as a Sales Consultant on 16th June 2015, upon being introduced by Ms. Aasma Qasim (Branch Manager). She made me realize that EFU Life is the best

Financial Institution where I can achieve my goals if I work with hard and dedication.
Following her advice and working hard with passion over the years, I was qualified for the position of Business Development Manager & Million Dollar Round Table (MDRT) Membership consecutively since the last 6 years and was also recognized as a Falcon Club Member of EFU Life from 4 years.
Currently, I am working as a Senior Business Manager.

All of this would not have been possible without the blessings of Almighty Allah and the support I got from my family & seniors.

MY HOBBIES

I am two times Position Holder in all over the Pakistan in the speech competition, So I am Religious Scholar & Motivational Speaker for more than 20 Years.

My hobbies are Reading & Writing Books, Speech, Vlogging, Shopping and Travelling around the world.

MY MOTIVATION:

I derive my inspiration from my honorable seniors, Mr. Bhesham Kumar (Regional Manager) & Ms. Durdana Khan (Zonal Manager). They both have been very supportive throughout my career and have contributed to my professional development at every stage.

I have achieved respect, reward, recognition, satisfaction & suitable earning which can fulfill my family’s financial needs & luxury lifestyle.