EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘Brands of the Year Award 2020’ for the Best Life Insurance Company by The Brands Foundation. The Company has been awarded this title 9 times.

‘Brands of the Year Award’ is a distinctive and premier recognition for a brand recognized as a champion in its industry category based on current year market standing and consumer preference. It honors only that single brand in each category every year which dominantly led through all the levels of selection criteria.

EFU Life is pioneer of the unit linking concept in Pakistan and has always been at the forefront of groundbreaking innovations in products, technology and services with an Insurer Financial Strength rating of AA+ (Outlook: Stable) by VIS.

The Company is committed to building on to the brand and providing comprehensive accessible and affordable insurance plans to meet the diverse needs of individuals through different stages of their life.

EFU Life Assurance Ltd., the leading private life insurance provider in the country, has been conferred with ‘International Environment Health & Safety Award’ in the category of ‘Responsibility for Health & Safety’ at the 5th International Environment Health & Safety Awards, organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR Initiatives, EFU Life Assurance Ltd., received the award on behalf of the Company. The awards is a recognition of the Company’s contribution towards the health sector and its role towards the environment and safety.

EFU Life has been in the forefront of promoting and contributing to the safety and betterment of the environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

EFU Life Assurance Ltd. has been providing protection and saving products for more than 25 years and is a pioneer in the insurance industry for adopting the latest technologies and offering better customer services with the help of digital automation. EFU Life launched “Pakistan’s First IBM RPA insurance implementation” in a Go Live Ceremony held at EFU Life House in Karachi.

The implementation of RPA is a revolutionary stride in digitization of internal processes, thus increasing operational efficiency many times over resulting in far superior and enriching customer experience.
Speaking at the occasion Mr. Zain Ibrahim, Chief Operations Officer and Executive Director EFU Life said, “Pakistan’s Insurance industry is one of the fastest growing; this naturally demands insurance institutions to adapt to innovative technology solutions that can deal with frequently changing process related requirements from the business as well as provide optimization of process data to support the decision-making process. Our alliance with Skill Orbit and IBM to Implement the IBM RPA is a reflection of our mission to build increased trust and confidence in our customer’s expectations, in services and delivery of life insurance products.”

Mr. Ashfaque Ahmed, Head of Technology EFU Life added by saying, “Given the scale of EFU Life operations, RPA provides the muscle for seamless business processing, greater efficiencies and minimizes the chances of human error.”

IBM Cloud & Cognitive Software Country Manager – Pakistan & Afghanistan Mr. Muhammad Mairaj Yousuf said, “I congratulate EFU Life and Skill Orbit to work hand in hand for the 1st ever launch of IBM RPA in Pakistan within a record time. IBM is committed to extend support to our partners and customers for bringing latest technology into Pakistan that can empower the growth of local economy.”

EFU Life Assurance Ltd and Hamara Paisa have entered into a partnership to promote financial inclusion. The Agreement was signed by Mr. Taher G. Sachak, MD & CEO EFU Life and Fateh Ahmad, CEO & Founder Hamara Paisa, at a ceremony held in Karachi where other senior executives of EFU Life and Hamara Paisa were also present.

EFU Life is a leading life insurer offering financial planning solutions for all segments of the society having a keen focus on financial inclusion for the masses. Hamara Paisa is a platform for creating awareness on all types of financial products, including insurance.

Mr. Taher G. Sachak, MD & CEO EFU Life said “Lack of awareness on financial products, including insurance, is one of the main reasons for the low penetration of such services in Pakistan. Through our partnership with Hamara Paisa, we aim to bridge this gap and look forward to the future”. Mr Mohammed Ali Ahmed, Chief Strategy Officer EFU Life added “EFU Life has a clear vision and strategy for promoting financial inclusion. We are utilizing various platforms and digital ecosystem in our country to reach out to masses with the message of financial protection and insurance, thus improving financial literacy and offering simple, affordable products aimed at creating a visible social impact. Our partnership with Hamara Paisa will play a vital role in this journey”.

Mr. Fateh Ahmad, CEO Hamara Paisa shared his thoughts “We are proud to be given the opportunity to work with EFU Life. They are well known as being forerunners in the industry with their approach towards insurance for the masses, offering good value products and use of technology as an enabler. As we share a common goal of helping people achieve financial stability, I look forward to a long-lasting collaboration’.