Karachi: ABL Asset Management company has teamed up with EFU Life, a leading life insurance and family takaful provider, to launch the innovative “Pension Investment Bundle” for their voluntary pension scheme account holders. This initiative aims to provide individuals with a joint benefit of investment and safety from financial risks related to life by offering financial resilience through a unique protection plan.

ABL Pension Fund aims to provide individuals with a personalized, funded (based on defined contribution) and flexible pension scheme to empower the client/participants to decide how much to invest, and how to invest it, as well as to continue investing in their pension accounts even if they change jobs. With the upgraded Pension Investment Bundle, investors can now experience complete peace of mind, ensuring the security of their families and investments during times of need. This plan now offers a lump-sum coverage equivalent to the invested amount, guaranteeing financial protection to the assured person’s family in the event of the assured person’s death or accidental permanent total disability.

Commenting on the partnership, Mr. Naveed Nasim, CEO ABL Funds, stated “At ABL Funds, we believe in creating value and convenience for our investors. Our commitment lies in safeguarding the best interests of our investors and by offering Insurance/ Takaful coverage we will be able to offer immediate financial relief and provide a safety net for the unforeseen challenges life may bring.” He added, “We see this alliance with EFU Life a long-term and promising solution towards the fulfillment of our investor’s financial needs with a peace of mind.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with ABL Funds as we have co-created an innovative financial protection solution for the investors of pension schemes. Over the years, EFU Life has focused on customer segmentation, and through this initiative we continue its commitment to financial excellence, providing tailored solutions to reinforce resilience and promote financial independence, especially during challenging times”.

This partnership between ABL Funds and EFU Life underscores the importance of collaboration in driving positive change as a testament to how two industry leaders can unite for innovation and societal betterment. Both organizations look forward in continuing their collaborative efforts to achieve even greater success in the future.

Karachi 27th October 2023 JazzCash, in partnership with EFU Life Assurance Ltd., has marked a significant milestone by launching life and health insurance for nano-loan customers which will initially be complimentary and later will be embedded in the customer journey. This initiative redefines responsible lending practices and ensures that individuals and families have access to essential protection, safeguarding their financial future.

Nano-loans, like JazzCash’s ReadyCash loan, play a pivotal role in empowering communities. These small, short-term loans profoundly impact individuals, small-scale vendors and micro-entrepreneurs. They provide instant access to financial resources, enabling people to meet immediate needs, seize business opportunities, and cope with unexpected expenses. This can mean the difference between financial stability and vulnerability for many households.

While speaking at the signing ceremony, Aamir Aftab, Chief Product Officer JazzCash, said, “At JazzCash, our commitment lies in safeguarding the best interests of our customers. Responsible nano-lending should offer immediate financial relief and provide a safety net for the unforeseen challenges life may bring.” He added, “By introducing free life and health which will later be coupled with embedded insurance to ReadyCash, we are not just redefining lending; we are protecting dreams, securing futures, and prioritising our customers’ well-being above all.”

Nilofer Sohail, DGM & Head Channel Strategy from EFU Life Assurance Ltd. said, “We are excited to mark this significant milestone as we enter into a partnership with JazzCash to offer insurance in conjunction with nano lending. This groundbreaking collaboration will empower us to extend our services to millions of customers. By harnessing the valuable insights, we gather through this initiative, we will not only enhance our offerings but also continually optimize the customer journey. Together, we are poised to redefine the insurance experience for our customers, ushering in a new era of financial inclusion and security.

The impact of nano-loans extends beyond individual borrowers. It contributes to economic growth at the community level. As these small loans stimulate local businesses and entrepreneurial endeavours, they generate income, create jobs, and drive economic development. This ripple effect enhances the overall well-being of communities. With this important addition of Insurance, customers are getting an additional peace of mind and security.

The integration of insurance with nano loans represents a transformative milestone that promises to bring substantial value to both customers and the financial industry as a whole. This innovative synergy not only addresses immediate financial needs but also provides a critical safety net for the future. By combining the accessibility of nano loans with the security of insurance, we are reshaping the landscape of financial services, empowering individuals to pursue their financial goals with confidence, knowing that their aspirations are protected. This holistic approach ushers in a new era of financial inclusion and resilience, where customers can thrive even in the face of unforeseen challenges.

Islamabad, 19th October 2023– In honor of World Breast Cancer Day, easypaisa, EFU Life Assurance Ltd., and Roche joined forces to unveil an innovative “Cancer Cover Plan.” This pioneering initiative reflects the partners’ unwavering commitment to providing individuals and families with vital support and financial security during one of life’s most formidable challenges. The plan assures access to dedicated patient support and complementary cancer medication through Roche’s Unmol Patient Support Program.

Through this collaboration, easypaisa customers will benefit from a comprehensive cancer insurance plan, of up to PKR 1 million, which is easily accessible through a user-friendly Mini-App of EFU integrated within the easypaisa app. This streamlined application ensures a swift and convenient process, designed with simplicity in mind, enabling individuals to take their first step towards securing their future.

The signing ceremony was graced by the presence of key figures, including Farhan Hassan, Head of easypaisa Wallet Business, TMB & easypaisa, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, Ms. Nilofer Sohail, DGM & Head Channel Strategy & Execution, Shahmeer Nadeem Head of Products, easypaisa and CFO and Head of Partnerships Roche Pakistan, alongside other distinguished members of the teams.

Speaking about this unique partnership, Farhan Hassan, Head of easypaisa Wallet Business said, “At easypaisa, we are deeply committed to enhancing the financial well-being of our customers and simplifying their lives. Our partnership with EFU Life and Roche empowers us to provide a holistic cancer insurance plan that offers financial support in a quick and convenient manner. We firmly believe that this initiative will have a profound impact on the lives of our valued customers and their families, especially during Breast Cancer Awareness Month, when we are reminded of the importance of early detection and treatment.”

During the event, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, shared his thoughts: “This initiative underscores our unwavering commitment to the well-being of our fellow citizens. The Cancer Cover Plan signifies a pivotal leap forward, one that offers unwavering support during life’s most challenging moments. Through our collaboration with our esteemed partners, we are providing individuals and families with the vital tools to confront the daunting specter of cancer with renewed confidence and resilience. This is the first time we have offered Cancer Cover through a digital platform and with such a simplified customer journey as we want the customer experience to be seamless.”

CFO and Head of Partnerships Roche Pakistan shared: “Our commitment to enhancing healthcare outcomes goes beyond the realm of pharmaceuticals. By collaborating with EFU Life and Easypaisa on the Cancer Cover Plan, we aim to be a source of support and assistance for individuals and families navigating the challenging journey of cancer. Together, we can make a meaningful impact.”

This collaboration between EFU Life, easypaisa, and Roche exemplifies a powerful union that transcends industry boundaries, working together to ease the burden of cancer on individuals and their families. We are united in our resolve to bring about positive change and provide financial security, hope, and support when it is needed most.

Karachi: EFU Life Assurance Ltd., leading private sector life insurance provider in Pakistan, has been honored ‘Best Life Insurance Company’ at the 17th Consumers Choice Award 2022-23. Mr. Mustafa Hussain Oonwala, Senior Executive Director Sales Force, EFU Life received the award on behalf of the Company from Mr. Kamran Tessori, Governor of Sindh.

This is the 14th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Corporate Excellence Award’ in the Life Insurance category at the 38th Corporate Excellence Awards 2023 by Management Association of Pakistan (MAP). The award was received by Mr. Mohammed Ali Ahmed, Managing Director & Chief Executive, EFU Life Assurance Ltd.

This is for the 14th time the Company has been recognized by Management Association of Pakistan (MAP) for demonstrating exemplary standards in management practices. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.

EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Best Environmental Practices’ at the 9th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education & environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

Lahore: EFU Life, a leading life insurance and family takaful provider has teamed up with Kashf Foundation , a pioneering microfinance institution, to launch the innovative “Khushal Mustakbil Plan.” This initiative aims to empower women while offering financial resilience through a unique insurance plan bundled with the microfinance offering.

Women hold pivotal roles in shaping both the micro and macro aspects of any society. Without the active participation of women in all spheres of the economy and the society, sustainable progress cannot be achieved. Recognizing the vital contribution of women’s inclusion, it is imperative products and financial services are designed keeping their needs in view with the sustained vision to enable women to manage financial decisions better and address unplanned contingencies. The Khushal Mustakbil Plan, jointly launched by both organizations, shares this common objective.

Insurance Commissioner at the Securities and Exchange Commission of Pakistan (SECP) Mr. Aamir Khan said “We applaud Kashf Foundation and EFU Life for their innovative collaboration in launching the Khushal Mustakbil Plan. This is a one-of-a-kind product in the industry that has been very thoughtfully designed by both organizations with a strong focus on addressing the needs of the target market and ensuring protection for this vulnerable segment against unforeseen life challenges. This product aligns with our mission of promoting financial inclusion and women empowerment in the country”.

Commenting on the partnership, Ms. Roshaneh Zafar, MD Kashf Foundation, stated” We are proud to announce the launch of revolutionary Khushal Mustakbil Plan, specifically tailored for women from low-income communities in Pakistan. Kashf Foundation has worked with over 5 million micro female entrepreneurs, whose resilience and resourcefulness is unmatched. The Khushal Mustakbil plan builds on women’s aspirations to build a better future for themselves and the next generation. The plan will allow women from low-income families to establish financial goals that are both achievable and impactful. Through this product, we strive to create a more inclusive and resilient financial landscape for women in Pakistan, enabling them to overcome barriers and achieve long-term financial stability.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with Kashf Foundation as we have co-created an innovative financial planning solution for the women of Pakistan. Over the years, EFU Life has, through its strategic focus on promoting Digital and inclusive Insurance, consistently fulfilled its promise to uplift underserved segments and created opportunities for the wider population by introducing inclusive and innovative financial solutions. Khushal Mustakbil Plan serves as a reaffirmation of our enduring commitment to nurturing ongoing excellence and reinforcing financial resilience amongst various population segments, with a particular emphasis on advancing financial independence among women in our nation.”

This partnership between Kashf Foundation and EFU Life underscores the importance of collaboration in driving positive change and empowering women in society. Together, both organizations are determined to make a lasting impact on the lives of women across Pakistan.

EFU Life Assurance, a leading life insurance provider in Pakistan has joined forces with Zindigi, a key player in digital financial services. This partnership is aimed at offering insurance solutions to safeguard against uncertainty and rising prices, empowering people in Pakistan to protect their physical, mental, and financial well-being through digital insurance products.

Meena Munawar Khan, Chief Product & Marketing Officer at Zindigi, stated, “Our collaboration with EFU is geared towards providing insurance options that help individuals combat the effects of inflation, aligning with the rapidly changing financial landscape in Pakistan.”

Ms. Nilofer Sohail, Deputy General Manager of Channel Strategy & Execution at EFU Life, added, “Observing the rise and expansion of the Zindigi Channel, particularly in reaching previously untapped customer segments, many of whom are first-time users of banking services, is truly heartening. Aligned with EFU Life’s commitment to inclusive insurance, we have consistently endeavored to extend insurance protection across diverse demographics. The alliance with Zindigi stands as a momentous marker in this ongoing endeavor. Leveraging our array of products, services, and proficiency, we aspire to make a meaningful difference in the lives of our valued customers.”

Zindigi and EFU Life Assurance are proud to unite their expertise in the financial and insurance sectors to create a seamless and customer-centric experience. This partnership aligns perfectly with Zindigi’s mission to protect the financial interests of its customers, and provide inclusive financial solutions to individuals across Pakistan.

EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘Brand of the Year Award 2022’ for the Best Life Insurance Company by The Brands Foundation. The Company has been awarded this title 11 times. The award was received by Mr. Mohammed Ali Ahmed – Managing Director & Chief Executive Officer, EFU Life.

The ‘Brand of the Year Award’ is a distinctive and premier recognition for the brand recognized as a champion in the industry on current market position and consumer preference. It honors a single brand in each category every year which has excelled across all selection criteria.

The Company is committed to building the brand and is actively working towards increasing the insurance penetration in Pakistan, in line with its vision of ‘no household should remain uninsured’, by offering comprehensive and affordable financial planning solutions.

Karachi/Pakistan and Zurich/Switzerland – May 16, 2023 – EFU Life Assurance Ltd, Pakistan’s leading private life insurance Company has partnered with dacadoo, a Switzerland based Company and one of the world’s leading healthtechs and insurtechs to launch its digital health and wellness program.

EFU Life’s selection of dacadoo was the result of a rigorous evaluation process of several global digital health and wellness technology providers. dacadoo ranked highly on user-friendly design, secure handling of sensitive data, and its ability to scale its solution to meet changing user needs. A combination of these factors further validated the trust many global insurers have placed in dacadoo and made it a clear choice for EFU Life.

dacadoo specializes in supporting the digital transformation of its customers, including EFU Life through digital health engagement platforms, and its technology is built on over 300 million person-years of scientific data. dacadoo has partnered with large life and health insurance carriers all across the world and is driving the digital revolution in the health and wellness industry. The award-winning technology platform aggregates principles from seven different areas, including measuring physical and mental health, resulting in an overall health score. dacadoo’s platform is backed by stringent security measures to protect personal and health data.

Mr. Taher G Sachak, MD & CEO, EFU Life speaking on the occasion said, “We are pleased to have found a strong technology partner in dacadoo for our Wellness Program. Pakistan’s 230 million population with 60% under 30 years, presents a significant opportunity for us in the health and wellness space. By leveraging dacadoo’s expertise in these areas, we are confident of delivering an exceptional experience to our customers and help them achieve not only their financial goals but also improve their quality of life in their wellness journey, ensuring their physical and mental well-being.”

Peter Ohnemus, President and CEO of dacadoo added: “We are delighted to enter this partnership with EFU Life, our first client in Pakistan, and we’re proud to provide our technology to work around the clock to make their digital health engagement platform a success among clients. In close collaboration with EFU Life, we are introducing exciting new features in our core platform that will enhance the wellness experience of clients. We look forward to a great continuation of this successful partnership.”

About EFU Life Assurance Ltd.:
EFU Life is a leading private sector life insurance Company of Pakistan offering financial planning solutions under conventional insurance and takaful lines of business. The Company started operations in 1992 as the first private sector life insurance Company in Pakistan. Over a span of 30 years EFU Life has established itself as a significant player in the life insurance landscape of the country. EFU Life offers a comprehensive range of retail products targeting low-income persons up to high-net-worth individuals. In addition, tailor made solutions are offered to the corporate sector through group life schemes. The Company has a widespread distribution network with branches in all parts of the Country as well as partnerships with all major banks, digital platforms, insurtechs, microfinance banks and lending institutions. EFU Life has an insurance financial strength rating of AA++ by VIS Credit Rating Company and is also ISO 9001 certified.

About dacadoo:
dacadoo is a Swiss-based tech Company that develops technology solutions for digital health engagement and health risk quantification. Our Enterprise SaaS based digital health engagement platform (DHEP) is a mobile-first solution that leverages behavioural science, artificial intelligence, and gamification to help end-users improve their health outcomes while helping clients from many industry segments improve customer engagement and loyalty through personalization. This platform is available in over 18 languages and can be licensed as a white label offering or through APIs to develop/enhance custom solutions. Our award-winning Health Score and Risk Engine are also available for license through APIs. dacadoo’s 85 global employees are committed to making the world a healthier place. We strongly value security and privacy, with an Information Security and Privacy Management System certified to ISO 27001 and ISO 27701 standards.