EFU Life Assurance Ltd., the leading private life insurance provider in the country, has been conferred with ‘CSR Award 2023’ in the category of ‘Social Impact’ at the 12th Corporate Social Responsibility Summit & Awards, organized by The Professionals Network and Ethical Business Update (EBU). The award is the first and only registered CSR Award of Pakistan registered with IPO Government of Pakistan.

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards social development and sustainability initiatives in the country.

EFU Life has been in the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a better and prosperous Pakistan.

EFU Life Assurance Ltd, the leading private life insurance provider in the country further strengthened its partnership with, HABIBMETRO Bank – a leading commercial bank – by launching various key initiatives including the launch of “EFU Ladies Insurance & Investment Plan”. This plan is designed for HABIBMETRO Ladies account holders and is a unit-linked protection and savings plan bundled with micro-critical illness cover and a new paperless distribution channel “Telesales”.

The signing ceremony was attended by Mr. Ahmed Shah Durrani, Group Executive Retail Bank & Chief Digital Officer and Ms. Sarah Irfan, Head – Liabilities & Bancassurance from HABIBMETRO, while Mr. Mohammed Ali Ahmed, Deputy Managing Director, Ms. Nilofer Sohail, Head Channel Strategy & Execution of EFU Life attended from EFU along with other senior officials from both organizations.

Speaking on this occasion Mr. Mohammed Ali Ahmed mentioned, “In recent years, there has been a growing focus on addressing the unique needs and challenges faced by women, particularly in financial security. In addition to saving and insurance coverage, this plan also provides a cover for female-related critical illnesses. Additionally, I also congratulate the bank on the launch of the Telesales channel for protection products which will help the bank to reach a wider audience through an entirely paperless model.”

Also commenting at the event, Mr. Ahmed Shah Durrani, Group Executive Retail Bank & Chief Digital Officer of HABIBMETRO emphasized the importance of launching financial products and services tailored to the specific needs of women. He said, “Women are the largest underserved group of customers when it comes to insurance and investment products. Despite playing an increasingly influential role as everyday decision makers, their financial needs are not being met sufficiently. Through this collaboration, HABIBMETRO has moved one step closer towards its goal of serving our female customers and providing them with products that will secure them financially.”

About EFU Life Assurance Limited:
EFU Life is one of the leading life insurers in the private sector of Pakistan. Having started operations in 1992 as the first private sector life insurance company, over a span of 30 years, EFU Life has established itself as a trusted brand name in providing all types of financial planning solutions. The Company markets its business through three main distribution channels – Sales Force, Bancassurance/Bancatakaful, and Group Benefits. A comprehensive range of retail products are available targeting low-income persons up to high-net-worth individuals. In addition, tailor made solutions are offered to the corporate sector through group life schemes.

About HABIBMETRO Bank
HABIBMETRO Bank was incorporated in Pakistan as a Public Listed Company in 1992. HABIBMETRO is a leading trade finance bank that currently operates with 500+ branches (including 60+ dedicated Islamic branches, 240+ Islamic windows and one offshore banking unit in Karachi Export Processing Zone) in 190+ plus cities across Pakistan. The Bank serves its customers within retail, corporate, commercial and Islamic segments through a dynamic suite of technology-led financial solutions, including round-the-clock banking facilities such as mobile and internet banking as well as a network of 500+ ATMs across the country.

(Karachi): EFU Life, the leading Life Insurance Company in Pakistan, and Hefazat Technologies, a promising Insurtech have joined hands to increase the Digital Insurance penetration in Pakistan. To start with, Hefazat Tech will be able to distribute Income continuation plans to other businesses which will then reach out to its customers with this unique and value-added offering. Later both organizations plan to onboard more exciting products according to the needs and risk appetite of the customers.

EFU Life’s Income Continuation Plans are specifically designed to provide monthly income to the family members in case of an unfortunate event such as an accident, injury, permanent disability, or death of the policyholder, providing ease of life from the burden of financial crisis when the breadwinner is deceased or disabled. The beauty lies in the business model and the way this plan has been embedded in the customer journey.

The signing ceremony was held at EFU Life House, Head Office on 22nd Nov ’22 and was attended by Mr. Ali Rehman (Director – Hefazat Tech) and Ms. Nilofer Sohail (Head of Channel Strategy & Execution EFU Life) along with other representatives from both the organizations.

Ms. Nilofer Sohail speaking at the event, stated:

“It is encouraging to see Insurtechs such as Hefazat Technologies emerging in the Pakistani Market and trying to meet the purchase protection needs of the customers. EFU Life in the last few years has integrated with various ecosystems to provide insurance coverage to the masses. We are confident that our partnership with Hefazat Technologies is another important milestone leading toward this goal. Through our products, services, and experience in this domain, we plan to create an impact on the lives of our customers.

Mr. Ali Rehman further added:

“It takes vision and great leadership to be open to innovative ideas and concepts and this is exactly the openness and willingness that has been demonstrated by the leadership at EFU when they welcomed the opportunity to work with us. We look forward to working with the team at EFU to create industry defining products to bring to the market that will help reshape the way consumers look at Insurance based products.”

EFU Life Assurance Limited, the leading life insurance provider in the country is proud to join hands with Shahid Afridi Foundation (SAF) to uplift the underserved communities across Pakistan. The year-long partnership is working towards creating possibilities to provide access to clean water, empower youth through quality education, and respond to natural calamities through three initiatives of Shahid Afridi Foundation namely Water, Education, and Emergency Relief Response.

The partnership is getting strengthened further with the installation of two solar-powered community water tanks in Sindh and Punjab. These water tanks will directly benefit a community of more than 4000 people by providing them with access to water.

A ceremony was held at Thano Bullah Khan Kirthar – Distt. Jamshoro, Sindh to inaugurate the first of the two solar-powered community water tanks. It was attended by the Senior Management of EFU Life Assurance Ltd. and Shahid Afridi Foundation along with the local community leaders.

EFU Life as a Company has been actively working towards various social welfare projects for the betterment of communities.

EFU Life Assurance Limited, the leading life insurance provider in the country, has been awarded Best Domestic Life Insurer of the Year – Pakistan, at the Global Business Outlook (GBO) Awards 2022. As an industry leader, EFU Life is committed to innovation in its business processes and product offerings coupled with a strong technological capacity and effective use of digitalization.

This is the second consecutive year, EFU Life has been recognized by Global Business Outlook.

Speaking on the occasion, Taher G. Sachak, EFU Life’s CEO and Managing Director, said ‘as a Company, our vision is to bring as many households as possible in Pakistan under the insurance safety net by offering a comprehensive range of financial planning solutions that are affordable and suit every pocket’.

He also added ‘Whilst insurance has been slow to pick up on digitalization in Pakistan, EFU Life has been actively leveraging digital tools, engaging multiple market segments by offering micro, nano products through Commercial banks, Micro Finance Institutions, Branchless banks, Mobile Network Operators, and Micro Small Medium Enterprises (MSMEs)’.

Awarded as the Best Domestic Life Insurer of the Year at the Global Business Outlook Awards, EFU Life has embarked on several campaigns to spread awareness about life insurance through mass media, rural activations and partnerships with multiple corporate entities.

Global Business Outlook seeks to recognize and reward excellence in businesses around the world. It is designed to facilitate the outstanding work of businesses and business leaders across industries.

Karachi, 14 September 2022: Standard Chartered Bank (SCBPL) has signed an agreement with EFU Life and IGI Life for Referral Model. Through this partnership, the longstanding relationship between EFU Life and Standard Chartered Bank will be  further strengthened.

The signing ceremony was attended by Standard Chartered Pakistan’s CEO – Rehan Shaikh, Head CPBB – Saadya Riaz, and Head of Wealth Management – Kailash Kumar, along with Mr. Taher G. Sachak, Managing Director and Chief Executive EFU Life Assurance Limited, Mr. Mohammed Ali Ahmed, Deputy Managing Director EFU Life, Mr. Husein Sachak, Director Bancassurance Sales, Ms. Nilofer Sohail, DGM and Head of Channel Strategy and senior representatives from all the three organizations.

Rehan M. Shaikh, CEO at Standard Chartered Pakistan commented, “Through the deepening of this relationship between the Bank and insurance providers, we aim to improve product awareness, especially among the financially marginalized segments of society. The Bank believes in creating value and convenience for its clients and continues to provide cutting-edge financial solutions. The Bank expects synergistic enhancements to result from this deepened partnership and is optimistic that it will help drive the Bank’s insurance business into a new era.”

Mr. Taher G. Sachak, Managing Director and Chief Executive EFU Life Assurance Limited said, “Standard Chartered Bank was our first Bancassurance partner and we are delighted to have the SCB partnership take a new direction. EFU Life and SCBPL share the same vision of creating value and convenience for SCB’s affluent customer base through customized offerings, targeted to the need of this segment. We admire the success of our existing Bancassurance relationship, and I am confident that this new initiative will further enhance the association and position SCB as a key player in Bancassurance”.

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Corporate Excellence Award’ for the best Life Insurance Company at the 37th Corporate Excellence Awards 2022 by Management Association of Pakistan (MAP). The award was received by Mr. Taher G. Sachak, Managing Director & Chief Executive, EFU Life Assurance Ltd.

This is for the 13th time the Company has been recognized by Management Association of Pakistan (MAP) for demonstrating exemplary standards in management practices. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.

Karachi: EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been recognized in the ‘Top 25 Companies for the Year 2021’. This is the third time that EFU Life has been conferred with this award. The Companies recognized have outperformed others in the spheres of corporate governance, financial performance and have added to shareholder value.

Every year, the Pakistan Stock Exchange announces the names of the twenty-five (25) leading, publicly traded companies based on specific quantitative criteria such as profitability ratios, liquidity ratio, turnover of shares and corporate governance, to name a few of the factors against which the companies are selected.

The objective of PSX Top 25 Companies Awards is not only to reward and recognize the listed companies meeting criteria of excellent performance, but also to set an example and benchmark for other listed companies to follow.

The PSX Top 25 Companies Awards is a touchstone for all companies to follow and achieve. The listed companies who win these awards are not only amongst the best performing companies in Pakistan but are also comparable to the best performing companies internationally.

EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Best Environmental Practices’ at the 8th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

Karachi: EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been honored with the prestigious ‘Consumers Demand Award 2022’ for Best Life Insurance Company at the 16th Consumers Choice Award 2021-22. Mr. Zain Ibrahim, Senior Executive Director and Chief Operations Officer, EFU Life received the award on behalf of the Company from Mr. Asadullah Larik, Additional Collector –Customs Pakistan and Guest of Honor for the event.

This is the 13th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.