EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘CSR Award 2019’ in the category of ‘Social Impact’ at the 8th Corporate Social Responsibility Awards, organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Aman Hussain, Head of Marketing, EFU Life Assurance Ltd., received the award on behalf of the Company. The awards recognizes Company’s efforts towards social development and sustainability initiatives in the country.

EFU Life has been in the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a better and prosperous Pakistan.

In today’s Digital age, the internet users are highly connected. As more devices and apps deliver instant gratification, the more it sets new standards for customer expectations. With a few taps and swipes of their mobile device, customers can have what they want, when they want it.

EFU Life, the leading life insurance company in Pakistan has been a pioneer in ground breaking technology, and with the customers at the heart of everything that it does, becomes the first life insurance company in Pakistan to launch a chatbot, ‘EFU LifeBot’, on the Facebook platform.

‘EFU LifeBot’ is a virtual assistant fueled by machine learning to help provide automated responses and create better service experience for its clients. It allows for customers to access their policy details, view and pay their policy premium online through debit or credit card. Additionally, it provides a host of services for both customers, and non-customers, such as getting to know about the latest products and services, branch contact information, to connecting to the financial advisor for a customized insurance plan.

Speaking on the occasion Mr. Zain Ibrahim, Chief Operations Officer, EFU Life said, “As a customer-centric company, our primary focus has always been to deliver faster, convenient and seamless service so that our clients can enjoy a pleasant experience when dealing with us. Digitalization tools especially machine learning enabled chatbots offer tremendous convenience and superior customer experience when compared to traditional methods like calls, physical visits, emails. Dynamic, interactive, secure, hassle-free and available 24/7, EFU LifeBot will be ready to serve all our customers, and non-customers too!

Looking ahead, our focus will be to continue to progress on the digitization path using cutting-edge technologies in all our business processes to further improve our customer experience.”