EFU Life Assurance Ltd, Pakistan’s leading life insurance company, has recently expanded its digital distribution through a strategic partnership with Insurance Bazaar, one of the fastest growing Insurtechs in Pakistan.

Covid-19, which is a 1-in-100-year event, brought many challenges but at the same time created the need for financial planning solutions, resulting in a visible uptake of protection based insurance products. Through Insurance Bazaar, which is a digital marketplace, consumers will be educated about insurance offerings and utilize the comparison platform to assess several innovative offerings available in the market.

The partnership envisages a visible impact on digital financial inclusion of the masses using technology. The agreement was signed by Mr. Mohammed Ali Ahmed, Deputy Managing Director EFU Life and Mr. Nomaan Bashir, Co-Founder and CEO Insurance Bazaar a EFU Life House, Karachi. Speaking at the occasion, Mr. Mohammed Ali expressed that “We are making strides in our financial inclusion and digital insurance journey by offering need based life insurance solutions to the digital savvy customers, and I am happy to see players like Insurance Bazaar entering the Pakistani Market, focusing on insurance awareness and education, and at the same time making insurance fun and the journey interactive for the customers. While I think that the Pakistani population is still not ready to buy insurance digitally, I believe it’s a matter of time only and partnerships and platforms like these is our preparation for the future” Mr. Nomaan Bashir added that, “We are thrilled to have partnered with EFU Life to bring exciting new products to the market with an all-digital paperless experience. At Insurance Bazaar, we believe in providing an end-to-end experience to the customer based on the Insurance Value Chain. You will be able to execute any/all queries and services for your EFU Life policies digitally from the comfort of your home.”

With this strategic alliance, EFU Life and Insurance Bazaar look forward to serving their customers with top-of-the-line insurance products and cater to the needs and provide the best financial solutions.

EFU Life is honored to be awarded ‘Most Innovative Mobile Application (Insurance)’ for its EFU Life PlanIT App at the Global Business Outlook (GBO) Awards 2021.

EFU Life PlanIT App offers complete solution for all life insurance needs. For clients, the app offers a well-rounded range of services, from allowing them to monitor their policy, make premium payments online and initiate various service requests. The app also has a built-in QR based loyalty program for its PRIMUS priority brand customers allowing them to avail hundreds of deals and discounts at various merchants without the use of a physical plastic card.

Additionally, the App offers various interactive features such as the Need Analysis Tool that provides financial advice based on the Individual’s current life stage and needs. Tax Saving Calculator is also integrated which calculates how much of tax credit is available against the total premium paid.

Global Business Outlook Awards seeks to recognize and reward excellence in businesses around the world. It is designed to facilitate the outstanding work of businesses and business leaders across industries.

EFU Life Assurance Ltd and Rehability UK Group have partnered to provide virtual health services solutions in Pakistan. The services will be provided by Hello Doctor, a subsidiary of Rehability UK Group.

Virtual health care has emerged as a new platform, globally and in Pakistan, that improves access by removing traditional barriers to healthcare such as distance, mobility, and time constraints. For certain conditions, virtual care is as effective as in-person visits with potential for cost savings, real benefits to provider efficiency, and better management for chronic conditions. COVID-19 has also played a significant role in spurring the demand of these virtual services.

Insurers worldwide are increasingly utilizing Telehealth, offering it as a value addition in the customer journey. EFU Life provides life, health and family takaful solutions to millions of customers in segments ranging from micro/mass market to HNW clients. The company is aiming to create a panel of local & international telehealth service providers to deliver the best-in-class medical services to its customers according to their respective segment, needs and demands.

Hello Doctor has been added to this panel as the first virtual health care provider of EFU Life. With this collaboration, EFU Life and Hello Doctor see an opportunity to expand the goal of financial inclusion, providing access to virtual healthcare, and leverage on technology to deliver new, differentiated healthcare solutions – across the continuum of care.

Speaking at the signing ceremony, Mr. Mohammed Ali Ahmed, Deputy Managing Director of EFU Life expressed that, “I am excited about our partnership with Rehability UK Group and Hello Doctor as it will allow EFU Life to offer value added touchpoints in our customers’ journey. The mass market segment provides tremendous opportunities for inclusive insurance and increasing insurance penetration in Pakistan. Our partnership will also contribute towards the UN Sustainable Development Goals (SDGs) through delivering focused life insurance solutions coupled with tele health services at a mass level.”

Mr. Amjad Mahmood, Founder and CEO, Rehability UK said that “It’s never about what you have to offer or build. It’s always about what people need. The need for high quality, international standard, efficient and cost effective primary and secondary healthcare as a single patient journey on your mobile phone has been our aspiration for the past few years. We are so proud to have partnered with an organization with the same passion and aspiration that we have on driving change in the health of the people in Pakistan. Pushing better health across a whole population not only creates a happier healthier society but it also drives financial inclusion across in homes and families that need it the most”.

The signing took place through an online meeting with officials from EFU Life and Hello Doctor in Lahore, Pakistan and members from Rehability UK Group in London, UK.

Karachi: EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been honored with the prestigious ‘Consumers Choice Award 2021’ for Best Life Insurance Company at the 15th Consumers Choice Award 2020-21. Mr. Mustafa Hussain Oonwala, National Sales Director, EFU Life received the award on behalf of the company from Mr. Syed Amin ul Haque, Federal Minister for IT & Telecommunication and Chief Guest for the event.

This is the 12th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.