Karachi: EFU Life Assurance Ltd and HabibMetro Bank signed an agreement for launching Conventional Insurance products which will be distributed through HabibMetro Bank branches.

The signing ceremony was held at HabibMetro Bank Head Office in Karachi and the agreement was signed by Mr. Taher G. Sachak (CEO & MD) EFU Life & Mr. Mohsin Ali Nathani (President & CEO) HabibMetro Bank. The ceremony was attended by other senior officials of both organizations.

Speaking at the event, Mr. Taher G Sachak, CEO and MD EFU Life said “HabibMetro Bank is one of the leading commercial Banks and has been our partner for Takaful products since the last four years. It is our privilege to strengthen this relationship further by launching a suite of conventional products with them. With the expansion our product range we will be able to provide more opportunities to HabibMetro Bank’s customers for their long-term financial planning needs”.

Mr. Mohsin Ali Nathani, President and CEO HabibMetro Bank said “HabibMetro Bank’s collaboration with one of the leading life insurance companies in Pakistan is another step towards the expansion of our product base which aims to cater to the diverse financial needs of various customer segments. We are confident that we will cater to our customers’ dynamic financial requirements in a more comprehensive manner through a wider spectrum of Bancassurance offerings.”

EFU Life is a leading life insurance company in Pakistan and is the first Window Family Takaful Operator licensed by SECP. HabibMetro Bank is a leading commercial bank of Pakistan with a fast growing banking network that provides highly innovative banking solutions, including e-Banking and Shariah-compliant Islamic Banking solutions.

Karachi: EFU Life Assurance Limited, leading life insurance provider in Pakistan, has been honored with the prestigious Consumer Choice Award 2019 for ‘Best Life Insurance Company’ at the 14th Consumer Choice Award 2018-19. Mr. Mustafa Hussain Oonwala, National Sales Director, EFU Life received the award on behalf of the Company from Mr. Khalid Maqbool Siddiqui, Federal Minister for Information Technology and Telecommunication and Chief Guest of the event.

This is the 11th consecutive year that EFU Life has received the Consumer Choice Award. The award reflects the company’s customer-centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority

EFU Life Assurance Limited, the leading life insurance provider in the country, has been conferred two awards at the ‘Dragons of Asia’ ceremony that was held in Kuala Lumpur, Malaysia.

‘Dragons of Asia’ is a marketing communications industry award programme that recognizes the result-driven marketing strategies of various countries in the Asia-Pacific region.

The company won in the categories of ‘Best Campaigns by Country’ and ‘Best Use of Media’ for Pakistan’s first Life Insurance webseries – Humrahi.

EFU Life won the prestigious Blue Dragon for ‘Best Campaign in Pakistan’ across all categories and industries. Whereas for the ‘Best Use of Media’, in all countries participating EFU Life was presented with the Gold Dragon.

The web series was successful in changing the perception of insurance in the minds of millennials, encouraging them to plan for their future.

EFU Life collaborated with media agency, Mediavest Pakistan to successfully execute the campaign thus humanizing the brand across digital media.

EFU Life, the leading life insurance provider in Pakistan, celebrated Pakistan’s 73rd Independence Day at EFU Life House. The event ‘EFU Life Ka Shaheen’, featured a mesmerizing display of Shaheen (Falcon), flying over different national monuments of Pakistan using holographic technology.

The Shaheen (Falcon) is known for its resilience and foresight, and its strength to remain victorious amidst challenging situations. The display of ‘Shaheen, in all its beauty reflects the strength of this nation when unified under the singular identity of Pakistan.

Mr. Taher G. Sachak, MD and CEO EFU Life said, “I take this opportunity to congratulate Pakistan on its 73rd Independence Day and would like to pay homage to our Founders that planted the seed of this Great nation. Let us all play our part in bringing stability to this country, so our future generations can live a peaceful and prosperous life. As a Company, we stand committed to serving the people of Pakistan by providing them with the best financial planning solutions suited to their growing needs.”

The hologram can be viewed by passersby’s from the road front facing EFU Life House, and it is the first time such a display has been executed in Pakistan on such a scale.

EFU Life Assurance Ltd, Pakistan’s leading life insurance company wins the ‘Best Insurance Tech of the Year’ award for its ChatBot. This is the second consecutive year that EFU Life has been recognized by Pakistan Digi Awards for its revolutionary and innovative approach towards better services.

On behalf of EFU Life, the award was received by Mr. Arshad Iqbal, General Manager Operations.

‘EFU Lifebot’ is Pakistan’s first insurance Chatbot on Facebook providing a convenient and seamless service to help clients with their financial planning. This is a virtual assistant fueled by machine learning to help provide automated responses and create better service experience for its clients. It allows for customers to access their policy details, view and pay their policy premium online through debit or credit card. Additionally, it provides a host of services for both customers, and non-customers, such as getting to know about the latest products and services, branch contact information, to connecting to the financial advisor for a customized insurance plan.

Pakistan Digi Awards is a distinctive award that recognizes the efforts by companies and digital agencies for creating a significant impact on businesses and lives of individuals through innovative ideas and creativity.

BankIslami Pakistan Limited and EFU Life Assurance Limited have entered into a strategic alliance for distribution of EFU Life – Hemayah Takaful products.

BankIslami is one of the leading Islamic banks operating through a network of 330 branches in 114 cities in Pakistan. EFU Life is one of the leading life insurance companies in Pakistan and is the first Window Family Takaful Operator licensed by SECP.

The signing ceremony was held at BankIslami Head Office Karachi and the agreement was signed by Syed Amir Ali, President & CEO BankIslami and Mr. Taher G. Sachak, MD & CEO EFU Life. Mr. Bilal Fiaz, Head-Consumer Banking, BankIslami, Mr. Laeeq Ur Rehman, Head-BancaTakaful BankIslami, Mr. Mohammed Ali Ahmed, Executive Director EFU Life, Mr Husein Sachak, Director Bancassurance EFU Life and other senior officials from both the organizations also attended the ceremony.

Speaking on the occasion, Syed Amir Ali, President & CEO BankIslami said, “On this prestigious occasion, two of the leading organizations in their respective sectors have entered into a partnership. This strategic alliance will certainly help in providing better services to our customers. With this alliance, we are inking a new chapter in the success story of BankIslami’s BancaTakaful products.

Mr. Taher G Sachak, MD & CEO EFU Life said, “We are delighted to have BankIslami on board as our Bancatakaful distribution partner. EFU Life and BankIslami share the same vision of creating value and convenience for customers through innovative Shariah Compliant financial solutions for their saving and protection needs. There is a huge potential for Shariah Compliant takaful solutions in Pakistan and together with BankIslami we aim to penetrate further into this segment”.